CRM Contracts

I’ve recently been involved at the contract negotiation stage on a number of CRM projects, and I’ve noticed radically different views from both system vendors and their clients regarding what’s necessary and appropriate in terms of contract details. I’ve also seen a number of situations where a failure to execute an effective contract has led to material difficulties during CRM implementation projects. So what are the key elements in any business system contract?

If a CRM project goes well then you’ll rarely need to look at the contracts again (except maybe to check commercial agreements). If difficulties are experienced your first port of call will be to check the contract to see what was agreed. A properly constructed contract defines the rights, responsibilities and obligations of both parties, so it is an essential part of setting expectations and protecting the interests of both parties.

One of the most important elements in any contract is the document that outlines the statement of work (SoW) that the vendor is being contracted to deliver. However the SoW is just one part of a set of contract documentation that can seem bewildering to the uninitiated.

The primary document (or ‘master contract’) in a contract documentation set should be a “Master System and Related Services Supply Agreement” (or similar wording). This contract applies for the full duration of the relationship between the customer and the supplier and defines the relationship between the parties at a high level. It will usually contain sections on topics such as Software Acceptance, Intellectual Property Rights, Confidentiality, Liability, Insurance, Warranties and Dispute Resolution. It’s important to point out that the parties can agree that the contract state a requirement to have subsidiary agreements in place in relation to issues such as Dispute Resolution or Software Acceptance, but the specifics of those agreements can be detailed in separate appendices or annexes referred out to from the master contract. Such contracts are usually written in legalese, so Lumenia always encourages clients to seek legal advice on the content.

All other documentation (such as statements of work, software, consultancy, and support agreements) should be linked to the master contract. The idea is that the master contract remains in place and multiple SoWs with associated commercials can be executed as and when they’re required. So, for example, there may be an SoW for Phase 1 of your CRM implementation, a second separate SoW for Phase 2 and a third SoW for a system upgrade two years later.

Amazingly, I’ve seen instances where businesses have simply take the standard contract as provided by the vendor and signed it, assuming (incorrectly) that it’s a standard document that everyone accepts and which can’t be changed. I’ve also seen cases where the vendor doesn’t insist on a contract being put in place for services – they’re just happy to sell the software licences. If everything runs 100% smoothly then this never becomes an issue, but clearly your interests as a customer are woefully under-protected if something should go wrong. Make sure you don’t make this mistake!

This blog was written by John Donagher, Managing Partner at Lumenia. If you would like further information please send an e-mail to John Donagher.